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Researching On Two Different Websites Media Essay

发布时间:2017-03-25
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Extraneous validity problem has always been an obstacle in performing case studies. Problem occurs referable to the notion that a single case provides a short base for extrapolating which is because of the comparison of survey research with case studies. By comparing, we follow that survey research backs on a statistical abstraction, while case studies depend on analytical abstraction in which research specialists endeavor to generalize a specific lot of outcomes to a wider hypothesis (Ibid).

Moreover, conclusions were drawn to perform a number of case studies on the two websites because this approach offers more data about circumstances analyzed and would increment external validity as advised by (Yin, 1994).

As stated by Saunders et al (2000), reliability is if the measures render the similar consequences on other event with same notices by other perceivers and the cleaners how rationality was made from raw information. Yin (1994) refines that if ulterior investigator follows incisively the similar process as accounted by the previous one and checked the same case again, the later one would come at the same findings and conclusions. In addition to this, he explicated that one requirement for permitting other investigator to replicate the previous case study is t he need to follow the process done in the previous case. The major aim of reliability is to derogate the faults and preconceptions in the research. The common mode of accessing the trouble is to take as many steps as possible and to acquit research as if someone was constantly observing the research work (Ibid).

To add to reliability, steps made were analyzing beforehand about the companies and the sites opted .based on Yin's (1994) testimonial, a protocol for case study introduced to increment reliability, by making a database of research related articles and outcomes of certification to available. The systematic information assemblage that involves the complete procedure of collecting the data adds to reliability of the study.

5. Data Presentation

In this segment, on the basis of research questions two sites will be ascertained. All the information and statistical data would be gathered from the sites Candyland.com and Candystand.com

5.1. Case 1:Candyland.com

Introduction and History

Candy land is a mere racing board game that turned out as an ethical icon in the United States, and there is no requirement of interpreting and enumerating, so it is the first board game often played by children above 3years.

This game was designed by Eleanor Abbott in1940s when she was convalescent from polio in San Diego, California. It was further purchased by Milton Bradley Company

And now

Hasbro owns it who developed various editions of the game. At present it is tempted as a brand by Hasbro. For instance, they sell Candy land puzzles, a travel edition and a game.

In 1986, a VCR board game version was developed and in addition, in 2005, animated feature was developed and later on engendered a DVD game version of Candy land.

5.1.1. Types of Sales Promotions

On the basis of our first research question, we will stress upon the classes of Sales Promotions used by the website.

As we moved further into the Candy land we launched that it uses Sampling and grants a charge less movie preview to the users in which they premise their Candy land parts and their characteristics, also it permit a user to see a video trailer of the game and demonstration with characteristics as how to play at different levels.

It also extends charge less e-cards to post to your dear ones, printable gift marks that send e-card on the user's birthday to respect their registered users. They also earmark to publish Game Mats for free, downloading of screen savers and wallpapers.

Candy land provides the consumer to play puzzles and free games whereas no sweepstakes and contests were seen on the main displayed page.

Besides using Advergames, it offers the B2K market to play and observe its characteristics before purchasing.

Relating to research question one, we traced our list and observed that Candy land does not provide the below given types of Sales Promotion:-

Coupons

Discount

Premiums

Sweepstakes

Contests

5.1.2. The online environment

While we researched the Candy land , we observed beautiful and colorful pages containing different rainbow colors and patterns which was quite appealing for children and various positions were granted names like 'Candy land Forest' and 'gum Drop Mountain' along with their different characteristics like 'Princess Frost line', etc.

Different colors are applied according to children's involvement and similar colors are applied on the different games available on the site. The graphics used are animated and elementary.

On the rightmost bottom corner, user can observe the modish new pertaining new products, they can also see their product features and on the top of the site, Candy land features are provided with some animated characters. At the end, we can see the 'login' button. At the top, information about Hasbro (who owns Candy land) is provided such as 'Hasbro Toy Shop', 'All Products' and 'customer Services'.

All the given links can be visited easily and user can view the products and its details by clicking on the links. As we moved further, no broken links were found, in other words, all the links targeted appropriately. Hasbro also offers a sitemap to help user but when we visited the site, no sitemap was displayed on the webpage while it redirected the page to Hasbro Toy Shop for leverage. The one and only trouble during the complete research was payment.

A user-friendly pattern made it comfortable for user to view the related information. Fonts and their text size used are quite clean and easy to read. The animated pictures also attracted the customer. Various appealing colors, patterns and pictures make this site unique and no links to pop up ads are provided which is satisfactory to the user.

The major topics displayed on the site are 'Activities', 'Explore Candy Land Museum',' Movie', 'Product Detail', 'How To Play', 'Queries?', 'Login',etc with many animations. With a single click of the mouse, the main links takes to the sub links. For instance, if we click on the option 'Product Detail', this would directly take the user to the page 'Product Information' in which we can view all the products along with the pictures, detailed description, retail cost, etc and moving further if we choose an option 'buy it', this will take us to retailer main page 'Hasbro Toy Shop.com'. by clicking on 'Customer Service', we are able to view the page where we can see all the concerned information about frequently asked question(FAQ), product directions, recall data and how to contact Hasbro.

Candy land also offers video clippings of its DVD to appeal the users. In the right bottom corner, we can view an option 'News' through which we move to the next page where by clicking TV, users are able to view trailer of DVD by opting their internet connection broadband or dialup, and can also view their clip by clicking on 'Candy land Movie' on the homepage, rest of all products with photographs and details can be viewed prior to leverage.

It offers information about cost and accessibility of every product. Howsoever, we did not observed any frequent buyer incentive program. The website offers the detailed information and links to 'What's hot' or 'what's new'. For instance, they post newsletter to their registered users about their Candy land DVD game.

This site does not provide the multilingual option and since it is US based sit, so language used is English only.

Since all the directions have been given on the page, so the payment becomes easy and credit cards are used for online buying. The main problem is that when a user finalizes a product to buy and they always ask to create an account and cannot move further to purchase without launching an account, for instance, I have been stuck many times even after creating an account but the site was not accepting the password. So, we could not complete the procedure of online buying. We can not explicate further about protection and privacy.

Many fun elements are offered in this site for children of 3years or above like 'puzzles', 'Maze', 'Coloring Books', 'Game', etc to be played online. This provides learning with enjoyment for little kids. One more interesting part of this site is to how they make the movie and songs of 'The Great Lollipop Adventure'.

5.2. Case Two: Candy Stand.com

Introduction and History

The Wrigley Company is the world's biggest producers and sellers of chewing gums, with globular sales of more than $4 billion. It is a highly recognized leader in confectionary field. It trades its world famous brands in more than 180 countries.

The major four brands are Wrigley's Spearmint, Juicy Fruit, Solano and Altoids have heritages stretching back more than a century. Many other brands include Double Mint, Life Saver, Big Red,Boomer,Pim Pom , winterfresh,Hubba Bubba,Excel, Eclipse,Alpine and Cool Air. With the Wrigley's invariant invention, chewing gum provides breath refreshening, dental gains, nasal clearance and tooth whitening. It helps in building up engrossment, relieves tension and cuts down the conditions of dry mouth. For instance, 'Orbit White' helps to stay the blots of tea, coffee, etc.

This company was established by William Wrigley who was 29 years old shifted from Philadelphia to Chicago in the springs of 1891 and had limitless exuberance, vigor.

Mr. Wrigley marketed Scouring Soap in the start with his father. As an additional bonus to merchandiser, Mr. Wrigley proposed bounties. When baking powder was observed to be more famous as compared to soap, he exchanged to the baking powder business.

In 1892, he got the thought of extending two packs of chewing gums free with each packet of baking powder and this offer became a huge success. Once again the bounty appeared much more hopeful than the product it was alleged to advertise.

In those times, there were at the least a dozen companies selling chewing gum in the US, while this industry was comparatively unexploited. Mr. Wrigley observed chewing gum was the one with the potency he was searching for; hence he started merchandising it in his name. His first two brand names were Lotta and Vassar. Then in 1893, Juicy Fruit Gum was introduces and later that year, Wrigley's Spearmint was innovated. It was difficult to acquire a bridgehead in the business of chewing gum and many times the fresh company was on the threshold of ending, but his dedication defeated the troubles, and the work forged forward.

He was one of the innovators in the utilization of advertisement to elevate the sales of products. He observed that user credence of Wrigley's gum may be reinforced quicker by revealing about the gains of the products with the help of newspaper, magazine ads and other kinds. So the seller would naturally wish to maintain a good stock in hand, since number of customers would increase in the stores.

As his company started developing more and more, it firmly applied the introductory rule; "even in a small product like a stick of gum. Quality is significant".

5.2.1. Types of Sales Promotions

When we traced the checklist of first research question, we have observed the below given online sales proposed by Candy stand.com

Games

Competition stressing on life recover products which comprises links to product data on their website.

Candystand.com is extending a chance to win the contest without purchasing any product to enter or win. The sweepstakes have certain restrictions, for instance, Brunswick Billiards Pool Table sweepstake is only valid for legal occupants of the 50 US and DC, 13 or older. The sweepstake commence 12:01 am ET 12/7/06, closes 11:59 pm ET 2/28/07. ARV of prize is $3,568. Odds of winning count on the list of qualified entries.

Whereas, the class of Sales Promotion which are not provided by Candy Stand.com are as follows:

Coupons

Discounts

Advergames

Premiums

Sampling

5.2.2. The online environment

Pertaining the optical cues when we search the CandyStand.com and observed that the links provided about their brands have the similar colors and shapes of links utilized to give tangible products alike to the candy shop.

The website is elementary and users can view the product detailed information by clicking the option 'next feature'. We can also view different matters, for instance, 'welcome', 'sports', 'puzzles' and 'all games' on the top of page.

This site has a horizontal page arrangement. The main index is depicted on the top of the site. The page is uniform and the links about publicity are also provided. The features modify quickly that aids to enhance the serviceability of the site and the feature objects are animated.

It has a user friendly design and all the products and their characteristics are remarked on the page are well apprehensive. All the given links are accessible with a single click that downplays the keystrokes.

Different font sizes are used according to the requirement and bolder text are given to highlight the significant context. Sans-serif fonts are used in this site. Numbers are also used, for instance, 'Candy Stand Top 10', there is a count of numbers that has been included to point the ten games of the site.

The attractive amalgam of black, grey, blue along with orange color is applied on the main page whereas all the links and game contains the colors of their products. Animated objects make the site more alluring to the users. To sort the colors, a small list of colors is given. Color fetches the images of the products and helps in molding the percept of the company.

All the data extended is readable and the images are clearly presented and the details about the cost and accessibility are outlines decently.

Candy Stand has cleanly outlined integrated and any individual can easily go though the website. In respect of colors, white color is used for the text on black, grey and blue backgrounds and blue for white and white at orange background. For playing the game, easy commands are given and it is comfortable to guide to new links and get the data.

Candy Stand gives a chance to create an account by enrolling themselves and personalize the orientations like proposing fresh products that are similar to earlier orders set, to play the game and make high scores. The features given on t he left side are 'Challenges', 'Trophy Room', 'My Score Board' whereas animated and 3D Promotional ads are exhibited on the center of the page where user can obtain data about new games and offers below t he heading 'welcome', 'sports', 'arcade', 'trophy games'. On the right side, we can view the 'Candy Stand Top 10' and below it we can look for 'Prizes' where user can get the award by taking part in the games.

On the top we can view the topics such as 'Home', 'Games', 'Candy Shop', 'help', 'Privacy Policy'. Rightmost corner is set for 'Ad Break' and 'Game Search' whereas at the bottom we can check the 'Terms of Use' adjacent to Secrecy Policy. At the bottom of the page we can view Wrigley's brand 'crème savers'double mint,extra,juicy fruit,big red,eclipse,orbit,orbit white. By mouse clicking we can go to other links that displays

Data about every product and play free games.

We did not observed any frequent buyer's incentive program on the website.

On the right corner we observed Candy Stand Top 10 games and adjacent to it, there were fresh product details provided.

It is US based website and uses only a single language that is English. On the other hand Global Wrigley Sites in different countries i.e. Wrigley Global and US, Australia,China, Czech republic,Finland, Germany, Norway, Sweden, and Wrigley UK, these websites provide their national language. For instance, we see sites in Swedish language in Sweden.

Candy Stand gives comfortable directions to the users for buying the goods and can choose the product he wants to purchase, and then it displays the stock availability in the following step. It takes one working day for delivering the product already present in the store and consequently takes 8-10 working days for the non-available products.

They permit the usage of credit and debit cards for making protected payment and offer a link to Hacker safe to check whether the site is safe to buy products or not. Privacy Policy is also provided. They need only their email id's to forward the important data and new offers. This information can be used to inform a winner who took part in various games and contests.

Howsoever, they utilize the given data only if the user calls for a newssheet to be sent by email. If a user contacts them by 'Contact Us' then they reply to user's queries and remark on their emails. These email address can also used to 'Tell a friend', 'Challenge a friend', to any game available by giving your friend's email address and they invite the friend to face the challenge. Once in a while, they enquire visitants to fill out an online form and opinion polls about their games.

CandyStand.com explicates their protection as follows:

To forbid unsanctioned entrée, preserve data and assure the right usage of data, they place appropriate physical, electronic and managerial processes to guard and plug the data which is gathered online. The protection of user's data is highly important to them, for which they have applied technical, administrative, and security criterions to safeguard data from wrong usage and unsanctioned approach. Once in a while they check the protection operation to study new technique. They also warned user to stay mindful, though, in spite of the best attempts none of the protection criterions are impermeable.

This site extends more than 100 games and puzzles to play online. Trophies are fun new add on to this site that aids the user to lead and contribute to the scoring successes in many games. But these are virtual trophies which present the particulars of a personal high score attained by a player.

To get a trophy, a user has to play any one game that is visible by clicking on 'Trophy Games' link. When he gets a certain score milepost on one of the game he is presented a trophy. It can be set in private, patronage CanyStand Trophy Room. User can in private look up to all of his prizes or post it to other customers to see.

On the link product Orbit White we download its free musical theme song on mp3 and post it to friend.

They propose a smile recognition picture where a user can give his name and upload his photo, this card has certain date of issuance Gender Spirit Allegiance, luminosity inhibitor, and one can clean the data and see himself brighter.

Charge less downloading of Candy Stand toolbar is an entertaining choice to see one's preferred game.

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