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XYZ Inc On Japanese Market General Studies Essay

发布时间:2017-04-14
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The company that I work for is called XYZ, Inc.'s. As marketing manager of the company along with the executive management team, we have decided to market our top selling product to Japan. However, we need research of Japan before this can happen. I will discuss the objective of the research, along with the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases that the company will use to create a marketing campaign in Japan for XYZ, Inc.


Objective

The objective of this paper is so gain a better perceptive of the Japanese market, along with the preferences of consumers, their purchasing criteria, culture, and their business practices. By having this information, it will allow the company's executive and marketing team to expand a personalized approach to develop opportunities in the Japanese market and open its product effectively in this competitive marketplace.


Marketing Methodologies

XYZ, Inc. will use a mixture of marketing research methodologies to increase a better understanding and knowledge of the Japanese market. XYZ will need to utilize their existing database and perform a widespread secondary research from the existing research about Japanese market to grow a better understanding and knowledge of the marketplace.


The research will make the marketing team and executive management more knowledgeable about the different facts or the odd uniqueness of the Japanese market, and it will give an enhanced perceptive of the thriving marketing practices of other companies. The secondary research will let the company expand valuable information about obtainable the best practices followed by the marketers in the history of the Japanese market and will let the company perform a cost efficient study about the different features of the Japanese market.


Secondary research is not only cost effective but it can be performed from a distant location, which allows the company to gain knowledge and experience of other people that may have been involved in the marketing to the Japanese customers in the past. While it may be complex to exclusively, rely on the secondary research to outline the marketing strategies as this form of research, is more of a general character and does not speak of the detailed necessities or knowledge requirements for the specific product or target segment of the company. For that reason, this form of outline research can be used as a balancing device to the primary research.


A different advantage of secondary research is that it will permit marketers to grow a perceptive of the marketing mistakes, as well as the reasons of disappointment of the ineffective marketing endeavors by other companies in the past, thus letting companies shun such errors in its marketing efforts.


On the other from the secondary research, using databases and primary research is extremely important to expand a better understanding of the Japanese consumers, their decision-making criterion, their cultural preferences, and their outlook towards a product of the company. Primary research would include doing surveys, which will allow a better perceptive of the customer's one of a kind need and preference, their prospect of the company's assistance, their feelings towards competitive offerings, as well as the type of decision making criteria for final purchase. In today's market world, marketers can use the common offline market research surveys, as well as the latest online surveys to gain this better understanding of their target customers.


XYZ, Inc will hire a local market research firm that will have a better suggestion about the Japanese market to accomplish offline market research surveys as well as the online market research. As major differences will be present between the Japanese cultures as compared to American culture, the option of a local partner will help the company obtain the benefits of their experience while conducting the market research surveys.


Professional interviews are also another primary research tool that could be used to create market aptitude information for a new country. With Japan being a different country with special set of values, culture and business norms, the local experts can offer important insights about the uniqueness of the market. The company can recognize a few business experts in its exacting business or product sector and take their in detail interview about the common settings in the Japanese market and the view for the company's product in the Japanese marketplace. Professional interviews will be extremely important in conditions of special information, input and direction for developing this competitive marketplace.


Focus groups are also another important marketing research tool that particularly relates to the collectivist Japanese culture. While performing a focus group in Japan, there is usually a requirement for participants to have a comparable background, so that they feel at ease in the group setting. An example would be putting homemakers and working women together, which may have the consequence of quietness when there is no coming together of opinion. Additionally, there may be times when the focus group may think it is in a holding pattern as the collectivist attempts to work out how to react while upholding the 'WA'. This is when a skilled go-between plays a very important role by putting members at relief with their personal view, inside the group structure.


Conclusion

For XYZ, Inc. to market in Japan, it is very important to understand what is being marketed and to whom. The marketers research job play a vital part because they need to understand the different market research methods and how to apply them to any given situation, as well as determining which methods are pertinent to a particular marketing plan. By applying a couple of methods, the researchers will be capable of providing the management the correct information in order to know if this will be a victorious business enterprise. This will make it easier for management at XYZ, Inc. to effectively follow marketing opportunities available in Japan.

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